We don’t have to rely on any one attraction to be what they are coming for.” “Our business model is to provide an active entertainment experience for the consumer that is very valuable. “We’ll be the only company other than iFly with indoor skydiving,” he said. The large, vacant existing spaces provide opportunities for what Browning called “speed to market.” Urban Air is looking at former Toys R Us and Sears store locations for future expansion possibilities. The smallest facility is 21,000 square feet and the largest is 85,000 square feet Browning estimates the average location is around 40,000-50,000 square feet. As the annual trade show hosted by the International Association of Amusement Parks and Attractions gets underway in Orlando, new facilities termed 3.0 will be opening that include indoor go-kart tracks and indoor skydiving. Urban Air terms its parks 1.5 or 2.0, depending upon their size. “We get a lot more corporate events, singles nights, date nights and church outings because the attractions are more conducive to that type of thing.” “We’ve broadened our demographic,” he said. The success of the course spurred the company to add rock climbing walls, indoor soft-play structures, ropes courses and more.īrowning felt the additions took the facilities to the next level. To keep its offerings fresh, Urban Air installed obstacle courses - marketed as the Urban Warrior Course - similar to those seen in television shows such as American Ninja Warrior. Launched in 2011, it currently has 60 facilities in operation, with 84 under construction and an additional 56 being negotiated. Urban Air is the largest adventure park operating company. “We felt the trampoline park didn’t provide the customer the overall experience they were looking for. You’re not diversified, you’re not well positioned for any type of market changes. Having one attraction was like owning only one stock in your stock portfolio.
“We quickly had the vision that it could be faddish. “When we opened, we were about 80 percent trampolines now it is 20 percent or less,” he said. Michael Browning, CEO of Urban Air, actually finds the “trampoline” label to not be the ideal description anymore. As the company expands, it is finding new ways to not only excite customers, but to add spring to the business itself.
Urban air trampoline and adventure park full#
It is an attractions industry niche that has been expanding rapidly over the past decade.įor its part, Urban Air Adventure Parks is going full speed to keep things… well, bouncing along. Expanding company adds other activities to the family fun mixīEDFORD, Texas - One of the most recent trends in interactive family recreation is the indoor trampoline park.
0 kommentar(er)
